Introducing a deliciously spicy and vibrant Cheek & Lip Drop that adds a burst of color and flavor to your look. Get ready to enhance your natural beauty with this fun and playful twist!

Two cult-favorite brands, Rare Beauty (by Selena Gomez) and the legendary seasoning label Tajín, have teamed up for an exciting beauty release that is as bold and unexpected as the flavors it represents. Launching on August 21, 2025, the Rare Beauty x Tajín Cheek & Lip Set adds a splash of vibrancy to your makeup routine with colors inspired by Tajín’s iconic seasonings and sauces.

The Inspiration: Tajín’s Vibrant Colors Meet Rare Beauty’s Glow

This limited-edition release celebrates the connection between bold colors and creative expression, blending the lively reds and terracottas of Tajín Clásico Seasoning and Tajín Chamoy Sauce with Rare Beauty’s signature, highly pigmented formulas. Selena Gomez grew up enjoying Tajín—it was a staple in her family’s kitchen—and she aimed to capture the warmth, energy, and joy these flavors represent in this collaboration.

“This collaboration is a celebration of what makes us unique—our culture, our energy, and the moments that bring us together,” says Selena Gomez. “Just like Tajín, these shades add boldness, warmth, and a spark of joy to every occasion.”

What’s Inside?
Rare Beauty x Tajín Cheek & Lip Set—$30 (a $45 value)

• Soft Pinch Liquid Blush in Chamoy: A deep red-brown shade that provides a spicy, radiant flush.
• Positive Light Luminizing Lip Gloss in Clásico: A rich terracotta gloss featuring copper and gold shimmer, delivering a glass-like shine.

Both products are full-size, vegan, cruelty-free, paraben-free, dermatologically tested, non-comedogenic, and suitable for sensitive skin.

Availability: Get It Before It’s Gone
This limited-edition collaboration is available exclusively on RareBeauty.com and Sephora. It is expected to sell out quickly—once supplies are gone, they’re gone for good. Fans are eagerly awaiting their sets, and excitement is building rapidly on social media.

Purpose Beyond Beauty

This partnership supports causes that are important to both brands:

• Rare Beauty donates to the National School of Ceramics in Mexico, promoting local artistry.
• The Rare Impact Fund continues its efforts to expand youth access to mental health services.

Why This Collaboration Works

• Bold, Beautiful Colors: Ideal for transitioning from summer to fall.
• Cultural Inspiration: A heartfelt tribute to shared Mexican heritage and the power of flavor.
• Feel-Good Mission: Products that bring joy and give back to the community.

Final Thoughts

Beauty and flavor come together in a collection that is warm, spicy, and full of heart—making this a must-have set for makeup lovers and Tajín fans alike. The Rare Beauty x Tajín Cheek & Lip Set isn’t just makeup; it’s a celebration of color, culture, and unity. Grab your set while you can and add a little extra zest to your life!

Available now until August 21, 2025, or while supplies last.